Companies need signage for their events, storefronts, and market their services, which is what you know as the sign-making business. The problem is how to attract the owners of these companies and turn them into clients. Advertising your sign-making agency is like marketing any B2B service, it is necessary to know the fact that most of your clients will be entrepreneurs when producing an advertising method.
1. Print ads
There are many magazines for business owners that would help them place advertising for your company. Try to look for publications that are about retailing, packing, or marketing. Placing brochures with coupons inside of small business development is another method of using print ads and reach potential clients.
2. Internet ads
To get the attention of owners online, use placed banner advertisements. You need to hire a graphic designer to make an interactive flash website advertisement. Prompt viewers to select a few blank sign templates, and choose phrases they like most. Place a banner on the website that your audience to view.
3. Non-business clients
Not all clients are owners of the business to reach those who are not, you have to know who in your area is likely to use your services. Meeting and event planners, universities and colleges, youth sports organizations, and NGOs often buy signage. To advertise your services, you can send out direct-mail brochures, websites geared toward the admin and directors of such companies to buy print advertisements.
4. Car signs
If you drive across business districts or have delivery drivers for your company, you can consider placing car signs on these vehicles. Magnetized, vinyl, and cling car signs can help locals in require of your services notice your company. This method serves a dual purpose if your organization makes car signs to advertising, potential clients can see your work example.
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